Colour Collections
GIOIA
What sets Gioia apart is its constantly shifting, light-reactive finish. More than just a paint, it creates a moving spectacle of brilliance—like sunlight on water or stars across a velvet sky.
Whether used in spa feature walls, residential lounges in Al Malqa, or retail interiors in Diriyah Gate, Gioia delivers an immersive experience with rich metallic texture and depth. It is fully washable, low-VOC, and can be adjusted across four tonal intensities from E1 (soft shimmer) to E4 (bold brilliance).
Light-Reflective & Glittering
Infused with natural metallic micro-particles for a subtle glitter or bold shimmer effect, depending on viewing angle.
One Coat Application
Gioia is trowel-applied in a single hand-crafted coat, offering maximum visual impact with minimal thickness.
Washable & Durable
Sealed with Vetro Lucido, Gioia becomes fully washable and protected—ideal for luxury villas, hotels, and salons.
Gioia is a luminous, glitter-infused decorative paint designed to bring light, depth, and brilliance to walls. Developed in Milan by Giorgio Graesan & Friends, this hand-applied finish features metallic and iridescent pigments that sparkle in response to changing light. The result is a celestial, radiant surface—perfect for interiors seeking a bold yet elegant presence.
Gioia brings together Italian design, artisan application, and modern material science. Its silky cloud textureglows in low light and radiates under direct beams, making it perfect for spaces that crave elegance with expression. In modern homes across Al Nakheel and Hittin, Gioia is becoming a signature choice for clients seeking luxury decorative wall effects.
Application Areas
Feature Walls in Private Residences
Boutique Hotel Rooms & Spa Zones
Retail Display Walls & Salons
Statement Ceilings & Dining Rooms
Art-Inspired Interiors in Diriyah Gate
High-End Apartments & Luxury Developments
Material Type
Acrylic Decorative Coating with Iridescent Mineral Pigments
Application Method
Prepare wall with Primus Naturale (6–7 m²/L)
Apply 1 coat of Gioia using Kit/Nudo trowel (1 kg/m²)
Once dry, seal with Vetro Lucido (7–8 m²/L) using PE15 roller
Iridescent Movement
With every shift in daylight or shadow, Gioia reveals layers of shimmer and color.
Seamless Application
Trowel-based finish allows complete controlover the texture and sparkle gradient.
E1–E4 Shimmer Control
Customizable shimmer intensity to suit minimalist, ambient, or expressive design goals.
Eco-Conscious & VOC-Safe
Low emissions. Certified A+ for indoor air quality—ideal for wellness spaces and bedrooms.
European Luxury Standard
Created by Giorgio Graesan, this coating is trusted by design studios across Europe and the GCC.
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